The purpose of your trade show display is to gain awareness, establish standing and draw in potential clients. You only have three seconds to make a quick impression on buyers and convince them to come into your booth so your booth design is vital. How can an exhibitor get the most out of a display? Here are some tips to remember.
- Capture the attention of prospective clients by giving your display a purpose or theme.
- Simplify your message.
- Enhance your product.
- Address the needs of the target audience
- Consider offering a giveaway or promotional product that conveys your message in a way that ties in with the exhibits theme.
- Use product demonstrations to interact with your potential clients. Be sure they tie in with your product message.
- Staff your booth with friendly and knowledgeable team members.
- Create a welcoming atmosphere and remove any barriers between yourself and your potential clients.
- Record leads.
- Follow through with all recorded leads.
To make the most out of your marketing dollars, let PeCO Displays design and produce an attention getting and cost effective trade show exhibit that fits your company's specific needs. View our photo gallery and read through our client testimonials to see how we can help you make a powerful first impression.
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