Getting the Most out of Your Display

The purpose of your trade show display is to gain awareness, establish standing and draw in potential clients. You only have three seconds to make a quick impression on buyers and convince them to come into your booth so your booth design is vital. How can an exhibitor get the most out of a display? Here are some tips to remember.

• Capture the attention of prospective clients by giving your display a purpose or theme.
• Simplify your message.
• Enhance your product.
• Address the needs of the target audience
• Consider offering a giveaway or promotional product that conveys your message in a way that ties in with the exhibits theme.
• Use product demonstrations to interact with your potential clients. Be sure they tie in with your product message.
• Staff your booth with friendly and knowledgeable team members.
• Create a welcoming atmosphere and remove any barriers between yourself and your potential clients.
• Record leads.
• Follow through with all recorded leads.

To make the most out of your marketing dollars, let PeCO Displays design and produce an attention getting and cost effective trade show exhibit that fits your company's specific needs. View our photo gallery and read through our client testimonials to see how we can help you make a powerful first impression.

Booth Location - Does it matter?

Does the location of your exhibit space really matter? According to a report that was released by the Trade Show Bureau, "location in a trade show hall is neither a negative or positive factor in booth traffic, performance, or impact". Many exhibit managers have a tendancy to disagree with this statement. Please keep in mind that there is really not a "best" location. Some locations make more sense but every show floor plan is different. It also depends on the type of booth configuration you use. If you are able to choose your space location, consider the following factors: Location of competitors near your space. Restrooms and food court- if your space is near these, visitors may bypass you. Entrances/Exits - you can get great exposure if this is the only way to get to the show. This is a great high traffic area that can offer wonderful exposure. Corners - front corners are great but stay away from the back corners. Be careful of windows if your using AV presentations and/or backlit graphics. Do avoid obstructing columns, low hanging ceilings, poorly lit areas, loading areas, and ceiling water pipes. Don't assume that these items will be marked on the floor plan. Be sure to ask the exhibit manager about the location.

Retractable Banner Stands

If you are looking for an eye-catching and convenient way to promote products and services to prospects at trade shows, look no further. PeCO Displays in Murray, KY offers a wide range of retractable banner stands in many styles and sizes, sure to fit any budget. Retractable banner stands work like reverse window shades. All that is required is extending the pole and raising the banner, taking less than a minute to set up. Retractable banner stands provide the ultimate protection to graphics by storing the graphic in the aluminum base, and each stand comes with a padded carry case to further protect your your graphic during shipping and transportation. Retractable banner stands can be used alone or combined with other banner stands to form a large graphic wall to give your company a great deal of flexibility and plenty of room to grow.

Choosing a Trade Show Display Company

You need to cautiously investigate and select a trade show display company that has the capability to produce the display you want, can successfully interpret your needs, and has the turnaround time that will deliver your booth on time, matches your budget and stands behind their service and products.

The best place to start sourcing a supplier is to visit a trade show and talk with exhibitors who have the type of booth you like. You may want to get referrals from professional organizations, your chamber of commerce, and/or colleagues. Of course, the internet is another valuable resource for finding trade show display companies worldwide.

Once you have a list of possible trade show display companies, set up a time to talk with a representative from each company. This will enable you to evaluate expertise, find out how each company operates, obtain written pricing quotes, request photographs of completed projects, and secure a list of references to contact.

Ultimately, the best trade show display companies are those that treat you and your business with respect and consideration by taking the time to understand your needs so that they can offer products and services that you'll be happy with for many years to come.

Trade Shows: Why Go?

A trade show is an event or activity which is structured around a particular category so that applicable companies can promote their services & products, examine current industry trends and observe the performance of their direct competitors. Whether you are a manufacturer or a supplier, you can certainly get a huge exposure at trade shows since dealers and wholesale distributors from all different parts of the world attend trade shows to buy new and innovative products and meet new suppliers. Trade shows provide you with an enormous opportunity to meet new buyers, strengthen your relationship with existing clientele, create brand awareness and showcase your products to the most targeted audience you just will not find anywhere else in one place. If you want to give your business a powerful push, trade shows are what you need. Serious buyers come to trade shows from great distances to find and meet new and reliable sellers. Attend these shows, attract interested buyers, build your credibility and grow your business globally.