Booth Location - Does it matter?

Does the location of your exhibit space really matter? According to a report that was released by the Trade Show Bureau, "location in a trade show hall is neither a negative or positive factor in booth traffic, performance, or impact". Many exhibit managers have a tendancy to disagree with this statement. Please keep in mind that there is really not a "best" location. Some locations make more sense but every show floor plan is different. It also depends on the type of booth configuration you use. If you are able to choose your space location, consider the following factors: Location of competitors near your space. Restrooms and food court- if your space is near these, visitors may bypass you. Entrances/Exits - you can get great exposure if this is the only way to get to the show. This is a great high traffic area that can offer wonderful exposure. Corners - front corners are great but stay away from the back corners. Be careful of windows if your using AV presentations and/or backlit graphics. Do avoid obstructing columns, low hanging ceilings, poorly lit areas, loading areas, and ceiling water pipes. Don't assume that these items will be marked on the floor plan. Be sure to ask the exhibit manager about the location.